Overview
AMD offers a wide range of graphic and processing hardware for many types of end users. Educating customers of their constant product innovations is a key component of their global marketing strategy. They needed a partner that could concisely communicate these features into compact videos, ready-made for sharing on social media.
Execution
We worked with AMD to shape each video, from scripting to sharing. Each video was built modularly, to mix and match feature highlights that address different customers and markets. This flexibility was essential to create an impactful, targeted message and allowed us to handle 11th hour changes to release content timed with major press releases.
Outcome
Our videos regularly reached a global audience of hundreds of thousands of viewers, sparking interest and debate across YouTube, Twitter and Facebook.